At Mekari, our mission has always been clear: to empower the progress of businesses with technology that helps them scale faster and operate smarter. Every product we build is designed to reduce complexity, increase efficiency, and give business owners more control over their growth.
That’s why we are excited to welcome Desty into the Mekari family.
The Retail & Commerce Turning Point
Indonesia’s retail sector is at a pivotal moment. Most of the total retail market is now tied to e-commerce, but physical stores remain important, holding a 22% share through convenience stores and minimarkets. Customers move fluidly between online and offline, expecting seamless journeys across both. Yet businesses often struggle because their data sits in silos—inventory disconnected from POS, customer engagement detached from CRM, finance and HR handled separately.
This is the omnichannel paradox: customers demand integrated experiences, but fragmented systems prevent businesses from delivering them.
What Desty Brings
Desty solves one of the biggest pain points for merchants: fragmented sales channels. Its platform integrates marketplaces, social commerce, and offline stores into one operating hub, enabling sellers to manage inventory, transactions, and customer engagement in real time.
This creates the foundation for merchants to control their margins, protect their brand, and build direct customer relationships—key needs in a market where omnichannel shoppers spend 4x more than single-channel shoppers.
How Desty Fits Into the Mekari Stack
Mekari’s ecosystem already spans the core needs of Indonesian businesses:
- People (HRIS & Payroll – Talenta): Automating payroll, compliance, and workforce management.
- Finance (Accounting & Tax – Jurnal, KlikPajak, Mekari Expense): Streamlining bookkeeping, reporting, tax, and expense management.
- Customer (CRM – Qontak): Powering multichannel customer communications, loyalty, and sales.
- Compliance (eSign, Digital Docs): Accelerating legal and operational workflows.
With Desty, we strengthen the Commerce layer, connecting sales channels directly into this stack. This unlocks end-to-end integration:
- HR + Desty → Retail staff onboarding, scheduling, and payroll synced with store performance.
- Finance + Desty → Automated transaction posting, faster reconciliation, real-time P&L visibility.
- CRM + Desty → A single customer view across marketplaces, social, and offline for personalized campaigns.
- Compliance + Desty → Digital contracts, eSignatures, and tax reporting tied to every transaction.
Together, these create a retail operating system for Indonesia: one ecosystem to manage growth, complexity, and compliance at scale.
Addressing the Big Challenges
In a recent Indonesia Retail Summit and Expo, I shared some key challenges facing retailers today:
- Omnichannel Paradox → Solved through unified commerce and single customer view.
- Hyper-Personalization Imperative → Powered by Mekari’s data unification and AI profiling, enabling segmentation and contextual personalization.
- Operating Complexity at Scale → Tackled through automation in HR, finance, logistics, and compliance (as shown in case studies like PT Modiva and Sentral Komputer).
With Desty integrated, we can deliver all three in one connected stack.
Looking Ahead
This acquisition is not about adding a product—it’s about completing the stack. By combining Mekari’s SaaS ecosystem with Desty’s omnichannel commerce platform, we are building the infrastructure Indonesian businesses need to thrive in the next decade.
We are proud to take this step, and even more excited about what it means for our customers. At Mekari, we are all builders, and we have deep respect for what Mulyono and Bill have created with Desty. Together, we are committed to solving the hardest problems in Indonesian retail and helping businesses unlock their true potential.